Division-D Advertising Strategy

STRATEGY

PREMIUM INVENTORY

Our priority is to offer premium, high-quality digital media inventory to our clients. This requires a media-agnostic approach, meaning we do not prioritize inventory based on self-interest, and we buy from multiple inventory sources to set our campaigns up for scalable and optimizable success.

HYPERLOCAL REACH

targeting

Division-D provides a wide variety of targeting capabilities allowing us to reach and scale towards niche audiences effectively. Our access to 200+ second-party data, third-party data, and verified offline data partners across 180,000+ prebuilt segments and limitless custom segments spans all verticals and categories. This unique, custom-layered approach offers clients a fresh perspective and new scale for reaching their target audiences.

CONTEXTUAL

Keyword

Section

Vertical

In-Language

DEMOGRAPHIC

Age

Education

Ethnicity

Gender

Language

Life Stage

Net Worth

Marital Status

Household Income

Children in the Household

GEOGRAPHIC

City

County

Address

Zip Code

State

Country

DMA

Device ID Lookback

Geo-Fencing

LAT/LONG

 

 

B2B

Professional Groups

Certification/Honors

Years in Business

Account Based

Company Sized

Sales Volume

Net Worth

CRM Data

Company

Job Title

Industry

Seniority

BEHAVIORAL

Purchase Based

Social Engagement

App Detection

Donor Based

In-Market

Lookalike

Predictive

Interest

Retailer

Search

RETARGETING

Opt-In/Opt-Out

Cross-Device

Dynamic

Cross Channel

ADDITIONAL OPTIONS

Email

Day Parting

IP Address

Cross-Platform

White/Blacklisting

Operating System

Weather Triggered

predictive targeting

Advanced version of lookalike audience targeting that measures the attributes of converting users, then uses those attributes to find additional users who are likely to convert.

Keyword search targeting

Target users based on their search history. Client can provide keyword list, or we can compile the keyword list for client approval.

CRM data integration

Integrate a client’s CRM data in the form of IP Addresses, email addresses, or physical addresses to serve ads to specified target users. Division-D is able to provide match rate data in advance and run household extensions to increase reach.

amazon DSP

Engage with Amazon audiences via Amazon DSP campaigns. Examples include groups of browsers and shoppers of specific product categories on Amazon.

Social engagement

Target users based on their activity on the industry’s top social platforms including Facebook, Instagram, Twitter, Reddit, and YouTube.

purchase/Transaction Based Targeting

Transactional data based on real purchases across multiple categories. Custom segments available for spend levels and frequency of purchases for specific categories and brands.

app detection

Targetable segments based on the mobile apps users have downloaded to their phone or tablet. We can target either a custom list of specific apps or an overall category.

device id lookback

Allows brands to serve ads to users who have been to a specific physical location(s) within the past year and target them with ads anywhere they are now. This is available for custom locations or prepopulated points of interest, like popular restaurant chains.

dynamic retargeting

Serve various creatives dynamically based on site visit history to ensure ad content is most relevant to users receiving your ads. This tactic is great for online retail clients, as we’re able to serve ads that display the product the user has been viewing online.

weather-triggered targeting

Serve ads dynamically based on current weather conditions, such as precipitation, temperature, humidity, wind, pollen, etc.

Mail domain

Deliver ads to users who have received emails from select domains of interest, whether they compete with or complement the client’s offering. We can also target by mail category, rather than specific domains.

automatic content recognition

Target based on the networks, shows, and live events (awards shows, sporting events, etc.) that a viewer consumes via cable or CTV. Competitive conquesting tactics are available based on the ads to which a viewer is exposed. Segments can be customized based on a specific list of shows or brands for competitive conquesting.

account based marketing

Utilize IP Address and cookie targeting technologies to target specific accounts of interest for B2B campaigns. Capabilities include targeting specific companies, job titles, email addresses and/or people.

campaign Management

Customer service is a critical component of any vendor relationship, and at Division-D, its importance is paramount. We strive for prompt, friendly, and smart service. Three teams are assigned to each account to uphold these standards.

account service

 

  • Serves as primary point of contact from campaign conception through execution
  • Intakes requests for proposals and provides strategic plans for media and targeting
  • Provides customizable reporting and campaign insights at desired intervals
  • Ongoing support and service throughout partnership

campaign management

 

  • Monitors campaign delivery for even pacing and full delivery assurance
  • Optimizes towards KPIs (VTR, CTR, CPA, etc.) through manual and algorithmic optimizations
  • Oversees buying strategy to maintain quality, relevancy, and cost-efficiency
  • Oversees reporting dashboard and insights
  • Monitors viewability and brand safety via third-party verification

media buying/planning

 

  • Participates in media planning by forecasting available inventory and recommending historically top-performing strategies
  • Evaluates site-direct placement opportunities to contract additional scale where needed
  • Leads publisher negotiation to secure premium positioning at aggressive rates
  • Audience segment curation

reporting & attribution

Division-D offers robust reporting to ensure our clients stay updated on campaign performance. All clients are granted access to a custom dashboard for real-time reporting. In addition to a full list of standard reporting capabilities, we also offer an array of additional insights and attribution options to prove quantifiable results on each campaign. All reports are tailored to the needs of each client to simplify the evaluation process.

Creative Capabilities

Let our innovative, full-service creative team take your creative to the next level! We offer added value creative services on every media plan. These services include:

 

Static & HTML5 Design and Build • File Resizing • Video Editing

Audio Spot Recording for Streaming Radio and Podcast Ads

Microsite build available with an additional fee

CREATIVES DEVELOPED

PROOF PAGES

CLIENT FEEDBACK

REVISIONS

CAMPAIGN LAUNCH

Brand Safety

Division-D takes a proactive stance on industry issues with suspicious or fraudulent traffic through partnerships with leading third-party verification partners, including MOAT, IAS, and DoubleVerify. These partnerships, in addition to our strict vetting process for on-boarding new publishers, allow us to offer premium, brand-safe inventory to our clients.