STRATEGY

TO PROVIDE OUR CLIENTS WITH THE MOST EFFECTIVE AD UNITS AND TARGETING

OUR MISSION

BRAND SAFETY

Division-D has direct partnerships with our publishers, and utilizes a strict vetting process to provide our clients with premium, relevant traffic in a highly viewable position. We take a proactive stance on industry issues with suspicious or fraudulent traffic by partnering with Moat for ad quality verification. Backed by a proprietary and exhaustive methodology for non-human traffic detection, Moat identifies dozens of forms of invalid ad traffic. With an investment of thousands of hours of continual diligence to detect and help block non-human traffic, Moat is an industry leader in brand safety. We also partner with Pixalate for video fraud protection. Pixalate is the first MRC-accredited 3rd party verification partner for OTT sophisticated IVT monitoring and blocking. Brand safety continues to be top priority for CTV buyers this year, and we’re staying at the forefront of inventory quality and brand safety.

TARGETING

AND OPTIMIZATION

Division-D provides a wide variety of targeting capabilities that allow us to effectively reach and scale towards niche target audiences for our clients. These targeting tactics are sourced from first party proprietary data, third party data, and verified offline data targeted at the IP Address/Device ID level. By bringing together cookie-based insights and IP based tactics, Division-D offers a unique, custom-layered approach to effectively pinpoint each brand’s target audience.

CONTEXTUAL

Keyword

Section

Vertical

In-Language

DEMOGRAPHIC

Age

Education

Ethnicity

Gender

Language

Life Stage

Net Worth

Marital Status

Household Income

Children in the Household

GEOGRAPHIC

City

County

Address

Zip Code

State

Country

DMA

Device ID Lookback

B2B

Professional Groups

Certification/Honors

Years in Business

Account Based

Company Size

Sales Volume

Net Worth

CRM Data

Company

Job Title

Industry

Seniority

MOBILE SPECIFIC

In-App

Mobile Web

Carrier

Device

LAT/LONG

Geo-Fencing

Address

BEHAVIORAL

Purchase Based

Donor Based

Look-alike

Predictive

Interest

Retailer

In-Market

Search

RETARGETING

Opt-In/Opt-Out

Cross-Device

Dynamic

ADDITIONAL OPTIONS

Email

Day Parting

IP Address

Cross-Platform

White/Blacklisting

Operating System

Weather Triggered

Predictive targeting

Advanced version of lookalike audience targeting that measures the attributes of converting users, then uses those attributes to find additional users who are likely to convert.

Mail domain

Deliver ads to users who have received emails from select domains of interest, whether they compete with or complement the client’s offering. We can also target by mail category, rather than specific domains.

weather triggered targeting

Serve ads dynamically based on current weather conditions, such as precipitation, temperature, humidity, wind, pollen, etc.

amazon DSP

Engage with Amazon audiences via Amazon DSP campaigns. Examples include groups of browsers and shoppers of specific product categories on Amazon.

device id lookback

Allows brands to serve ads to users who have been to a specific physical location(s) within the past year and target them with ads anywhere they are now. This is available for custom locations or prepopulated points of interest, like popular restaurant chains.

 

dynamic retargeting

Serve various creatives dynamically based on site visit history to ensure ad content is most relevant to users receiving your ads. This tactic is great for online retail clients, as we’re able to serve ads that display the product the user has been viewing online.

Keyword search targeting

Target users based on their search history. Client can provide keyword list, or we can compile the keyword list for client approval.

CRM data integration

Integrate a client’s CRM data in the form of IP Addresses, email addresses, or physical addresses to serve ads to specified target users. Division-D is able to provide match rate data in advance and run household extensions to increase reach.

Strategy Funnel

Division-D offers inventory, placement, and targeting options for campaigns with a variety of KPIs spanning from brand awareness to direct response. When strategizing a media plan, we take a holistic approach to our recommendations based on the KPIs we are tasked with hitting. The below reflects our upper-to-lower funnel strategy that is used to build a media plan. Upper-funnel placements and targeting tactics are recommended for brand awareness campaigns. Common KPIs include viewability, click-through rate, completion rate, viewer engagement, etc. Lower-funnel tactics are the go-to for strict direct response campaigns with a conversion being the main KPI (purchase, lead, download, etc.). Mid-funnel tactics can be used for both brand awareness and direct response campaigns.

Upper Funnel

Mid-Funnel

Lower Funnel

CAMPAIGN MANAGEMENT

WHERE CUSTOMER SERVICE IS PARAMOUNT

Customer service is a critical component of any vendor relationship and at Division-D,  its importance is paramount. Prompt, friendly, understanding, and smart service is what we  strive for. We have three specialists assigned to each account, to ensure we accomplish your performance goals. Below are the team members managing every  campaign.

 

 

dedicated account executive

 

  • Primary point of contact
  • Provides flexible & customizable reporting
  • Ongoing support & service
  • Strategic planning recommendations & guidance

 

 

campaign account manager

 

  • Optimizes towards campaign KPIs (VTR, CTR, CPA, etc.)
  • Implements manual and algorithmic optimizations
  • Geographic, creative/ad size, time-of-day/day-of-week split testing and optimizations
  • Even pacing/full delivery assurance
  • Viewability/brand safety monitoring

media buyer

 

  • Secures additional scale on top performing sites
  • Onboards contextually relevant inventory
  • Negotiates cost efficient pricing
  • Contracts publishers for above-the-fold inventory only to maximize viewability and performance

LOCAL MEDIA BUYING

EFFECTIVE, AFFORDABLE, & FULLY INTEGRATED

Division-D has relationships with publishers in every local market across the U.S. allowing us to provide clients with the most competitive rates possible. Our long-standing partnerships with local newspaper, TV and radio sites allow us to give you premium placement in any desired market. Our partnerships across tier one, national sites gives you an extraordinary reach of 182 million unique visitors per month. Our direct publisher base spans a number of different verticals including local and national news, business, and lifestyle.

services

 

Streamlined, cost-effective process for planning, negotiating, purchasing, and billing across multiple local markets and audiences.

BUYING options

 

Local, national,

and international markets.

PLACEMENTS

 

Above the fold, remnant,

and guaranteed placements.

 

Division-D's strong media buying team is facilitating direct partnerships with local newspaper and broadcast news sites across the US. The media buying team secures premium inventory and aggressively negotiating for the most competitive pricing.

 

Reach out to your dedicated Division-D sales representative for an up-to-date breakdown of our local inventory in every market across the US.

CASE STUDIES

DETAILED CONSIDERATION FOR OPTIMAL OUTCOMES