TO PROVIDE OUR CLIENTS WITH THE MOST EFFECTIVE AD UNITS AND TARGETING
At Division-D, we are committed to the success of our advertisers and publishers. Our goal is to develop and maintain strong, lasting partnerships by conducting every interaction with integrity and excellent service. The dynamic essence of our network enables us to adapt with the ever-changing online advertising landscape.
Different campaign objectives require customized creative solutions. To meet these demands, Division-D offers a suite of high impact ad units that can be served across smartphones, tablets, and desktops. In addition to being able to run third-party creative, we have an in-house creative department to assist with resizing, conceptualizing and creative development.
Division-D has direct partnerships with our publishers, and utilizes a strict vetting process for premium, relevant traffic in a viewable position. We take a proactive stance on industry issues with suspicious or fraudulent traffic by partnering with Moat for ad quality verification. Backed by a proprietary and exhaustive methodology for non-human traffic detection, Moat identifies dozens of forms of invalid ad traffic. With an investment of thousands of hours of continual diligence to detect and help block non-human traffic, Moat is an industry leader in brand safety.
Division-D provides a wide variety of targeting capabilities that allow us to effectively reach and scale towards niche target audiences for our clients. These targeting tactics are sourced from first party proprietary data, third party data, and verified offline data targeted at the IP Address/Device ID level. By bringing together cookie-based insights and IP based tactics, Division-D offers a unique, custom-layered approach to effectively pinpoint each brand’s target audience.
Rural vs Urban
Children in the Household
Years in Business
The digital industry is a super speedy, needed-that-done-yesterday
kind of place. We understand that. Customer service needs to be a
huge part of any vendor-agency relationship, and at Division-D, it is
of the utmost importance. Prompt, understanding, friendly, and
smart service is what we offer at Division-D.
Division-D has relationships with publishers in every local market across the U.S. allowing us to provide clients with the most competitive rates possible. Our long-standing partnerships with local newspaper, TV and radio sites allow us to give you premium placement in any market across the country. Our high impact network of tier one national sites gives you an extraordinary reach of 182 million unique visitors per month. We work with premium publishers spanning a number of different verticals including local and national news, business and lifestyle.
Streamlined process for planning negotiating, purchasing and billing.
Cost-effective approach to reaching multiple local markets and audiences.
and international markets.
Above the fold, remnant,
and guaranteed placements.
LOCALLY TARGETED: MAJOR US AIRLINE
We have run a number of highly successful brand awareness campaigns for Fortune 500 companies including a number of clients in the airline industry. These campaigns range in type from direct response to branding focused.
High Profile Airline
Promoting Introductory Fares to 5 new airports
Primary: Awareness – to announce the arrival of all new service to the added markets and encourage bookings for the updated routes.
Target business travelers on local newspaper, broadcast and radio sites. Our longstanding relationships with local news publishers facilitate competitive pricing and premium placements on these news outlets to reach an engaged audience. News sites deliver an older, affluent audience which is a great audience to target for travel initiatives. We also used a combination of ad units for this campaign. With the sliding billboard units we were able to make a high impact. We used pencil ads and standard IAB ads to further engage the audience.
The airline saw an increase in site traffic and bookings (secondary goal to brand awareness) based on the traffic generated from the Division-D campaign. They continue to work regularly with Division-D to announce new routes and promote introductory fares.
MULTINATIONAL CAR COMPANY
We have run a number of highly successful brand awareness campaigns for high profile clients. By buying for and managing national branding initiatives, we have acquired valuable aptitudes and data running similarly focused campaigns. This experience allows us to analyze your goals and compare them against past campaigns and come up with a strategy that best suits your needs.
Multinational Auto Company
July 4th Sales Event
Brand Awareness: to promote the Northern California Auto dealerships
Target viewers through high impact takeovers that included a variety of standard display, rich media units and pre-roll video across a number of sites. We purchased homepage takeovers as well as 100% SOV site takeovers prior to the 4th of July holiday sales event. Inventory included newspaper, radio and broadcast TV sites in San Francisco, Sacramento, Chico-Redding, Monterey and Fresno-Versailles.
This campaign proved very successful in generating awareness and driving traffic to the dealerships. The auto company was pleased with the outcome and has since placed a number of similar sales event promotions with Division-D.
We have generated successful results for business-to-business clients including Energy Corporations, Medical Institutions, Project Management Incorporations, etc.
By managing and buying for national, regional, direct response and branding initiatives for business-oriented campaigns, we have acquired valuable aptitudes and data running similarly focused campaigns. This experience allows us to analyze your goals and compare them against past campaigns and come up with a strategy that best suits your needs.
Increase awareness of energy efficient programs for small and mid-size businesses in two local markets
Business Sites: Due to the niche audience of CEOs, CFOs and business owners, we recommended business sites that had extremely targeted placements to reach this audience. We worked with top business sites and placed within their small business sections. The small business sections focused on growing and maintaining businesses which was a perfect fit for the campaign messaging. These placements were geo-targeted to the requested markets.
Standard Display ad sizes (300×250, 728×90 and 160×600)
Due to our longstanding partnerships with the sites we recommended, we were able to secure competitive rates for our client. We negotiate for the most competitive rates possible in addition to pushing for added value. We optimize in order to move budget to the best performing ad sizes for each placement to
continually improve performance. We have an active and dedicated campaign management team to ensure that campaign goals are met and budgets
CUSTOM LEAVE BEHIND
The custom leave behind unit is an offsite advertising unit that appears behind the active browser in its own separate browser window. This unit commands the attention of its audience, exceeding the industry standard performance rate for onsite units.
Many top advertisers have run this unit including Groupon, AARP, Netflix, Publisher’s Clearing House, The Economist, The National Kidney Foundation and Living Social.
Custom leave behind unit targeting capabilities are no different from display allowing for retargeting, behavioral targeting, geo targeting, demo targeting, time of day, day of week and section targeting. Additionally, this unit abides by Google Pop-Up Blockers, meaning impressions aren’t wasted on disinterested consumers.
The custom leave behind ad unit regularly pulls in click through rates from 1-3.5%, 10 times higher than onsite display CTRs. But it isn’t just clicks – conversion rates for this unit are 10 times higher as well.
THE BOTTOM LINE:
Custom leave behind units perform! They outperform onsite campaigns, and they’re on par with performance for preroll video and expandable banners. They’re a great way to drive awareness, clicks and conversions to
One of our successful clients is a chain of convenience stores in the Midwestern United States, with most of their locations in Iowa, Illinois, Indiana, Missouri, South Dakota, Minnesota, Kansas and Nebraska.
The goal for this campaign was to promote monthly specials, and increase pizza delivery orders from participating locations.
The primary demo target for this campaign was adults age 25-54, located in zip codes coinciding with their locations.
Placement: This campaign was mostly mobile-focused, and utilized geo-targeting by zip code to reach users in the St. Louis and Minneapolis DMAs.
Day-Parting: Standard display banners were used during the daytime to promote monthly specials. We utilized mobile click to call at nighttime to encourage users to order pizza for delivery.
Ad Dimensions: Because of the performance based nature of the campaign, we utilized standard display banners, mobile banners, and click to call mobile. Optimizations were made based on CTR and conversions.
Creative: Our in-house creative team built the banners used as added value by following their corporate branding guideline manual.
Generated an increase in pizza delivery orders, and raised
awareness about specific promotions for individual store locations.
FINANCE - LENDING INSTITUTION
One of Division-D’s successful financial clients is an online lending exchange that provides access to lenders offering mortgages and refinance loans, home equity loans/lines of credit, and more.
The goal for this campaign was to drive quality traffic to their website where users were encouraged to explore options and rates for mortgages, refinancing, and loans. This campaign was extremely direct response focused and had specific performance metrics to meet.
The primary target for this campaign was men and women 30+, who are homeowners, going through a major life change (becoming parents, purchasing a home, etc).
Placement: We focused this campaign on our news vertical, as this makes up the majority of our network. We also focused on Real Estate, Finance, and Reference sites to reach more of a niche audience. We optimized daily in order to meet the client’s desired back end performance goal. We also included retargeting to circle back to those who had reacted favorably to the ads but hadn’t converted.
Ad Dimension: Because of the performance based nature of the campaign, we utilized the 720×300 custom leave behind unit. This unit performs extremely well for direct response campaigns. With this unit, we saw click thru rates anywhere from 1% – 3.5%. This unit also converted 10x higher than
Generated ideal amount of new customers for client and
met their back end CPA goal month in and month out.
BRANDING AWARENESS: HEALTH CARE
In this campaign, we worked with a high profile national group of health care facilities. We continue to work with their agency for direct response initiatives for their numerous hospitals across the country.
The objective of their campaign is to get users to schedule an appointment.
The primary target for this campaign is adults between the ages of 34-65.
Our news and health verticals are a good fit for these initiatives. We work with newspaper, television and radio sites in every market, as well as, top national news sites. Our health/wellness vertical includes sites such as Everyday Health, WebMD, Health Grades, Forward Health, Women’s Health, which were also included in their campaign’s custom site list. We always take a strategic approach in selecting all of the sites that our campaigns are running to ensure that we are always delivering a relevant and engaged audience.
The client has been pleased with the number of appointments booked through their interactive display campaigns. They have continued to send new initiatives our way for over a year.
SPORTING GOODS RETAILER
We have run a number of highly successful brand awareness campaigns for a well-known sporting goods store chain, specifically for Grand Openings in specific cities. This company is a Fortune 500 American corporation in the sporting goods/retail industry. The company has over 500 stores nationwide and continues to grow at a lighting pace. As a result of their continued expansion, the retailer has done a number of online campaigns promoting the Grand Openings of its stores in their respective areas.
Promoting new store locations of the brand.
Awareness: to announce the arrival of newer retail sites in their respected DMA.
We ran two separate flights for the specific Grand Opening campaigns. Two weeks prior to the launch of the new retail location we ran standard on-site and high-impact ad units promoting the soon-to-open store on a hyper-local level. Specifically, the ad units targeted local news, broadcast, and radio sites. The second flight was a hard push two weeks from the day the store opened in order to continue to push awareness of the new location and increase foot traffic. For each flight, we had different creatives. The creatives pertained to what they were advertising prior to the opening and what they focused on after the store finally opened. Our longstanding relationships with local news publishers facilitate competitive pricing and premium placements on these
news outlets to reach an engaged audience. We utilized a dual flight (pre and post launch campaign) to continue to spread awareness for the overall brand and the specific new retail location even after the opening.
This company saw a high CTR on all of the campaigns we have placed for them and we continue to partner with them each time a new location opens up because of our previous success.
Increase the visibility and awareness of various High Profile Network Television shows throughout the sweeps period by targeting specific local markets.
The primary demo target for this campaign is, 18-54.
Local Media: Target viewers through local newspaper, broadcast and radio sites in the specified markets. Our longstanding relationships with local news publishers facilitated competitive pricing and premium placements on these news outlets to reach an engaged audience. Each flight was very short with high SOV per flight. The ads set the stage for the nightly line-up and encourage viewers to tune-in and to watch.
We included an additional layer of targeting by running in the lifestyle and entertainment sections of these local news sites. By targeting these sections, we were able to reach the niche audience our client was after. We also ran on the homepage to add an additional high impact component.We utilized several different ad units including the 300×250, 728×90 and the highly effective 720×300 custom leave behind unit.
Generated the ideal CTR as indicated by the client; boosted Nielsen ratings for advertised shows.
LOCAL MEDIA BUYING
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